This is my third time participating in the Cross-Sourcing·Private Label Fair, and each year brings a different experience. As the pioneer of "frozen-to-fresh" technology in the national dessert industry, we have a complete supply chain and provide OEM services to multiple well-known retailers. The PLF fair is very suitable for us.

The exhibition is a gathering place with extremely high information density. For us, the main purpose of participating is to understand the latest industry trends for example, which directions we overlooked and should revisit, or which projects need to be elevated to priority status. Additionally, we hope to meet more long-term cooperative supplier partners through the exhibition.

Private label has been a key development focus for Xindaxin in recent years. We plan to focus on frozen products (such as xiaolongbao, glutinous rice balls, dumplings, etc.) and general merchandise in the future. Communicating with peers at this exhibition, understanding the latest development directions of private labels, and meeting more factories that meet our private label development conditions have brought great gains. Thank you to the organizers for the invitation.

Participating in the exhibition has greatly changed my perception. My biggest gains are: first, finding factories that can provide high-quality products and processing capabilities for our system; second, seeing excellent domestic and international private label products; third, reconnecting and communicating with previous co operative brands or potential partners—especially strengthening emotional exchanges with in China Merchants Joint Sourcing.